The logo I design sets the colors for the event, so I always have fun choosing a bright combination that makes me happy to look at it. This JPG doesn’t show the shade of orange well at all—for those of you with a PMS swatchbook close at hand it’s 021 Orange on a bright deep blue purple. It’s always fun to design with an element somewhere that is round and accommodates the Special Olympics logo that’s in the zero of 2012.
This logo has several uses and iterations in addition to what you see here. It will be used on their website and signage and anything else in color just as it is. However, they also print tees, but only in one ink color so the logo needs to work well in one color on a colored tee. It will also print in black and white on materials that will be copied, so keeping all that in mind I knew I’d be preparing the variations on the design since it would need to be black and white vector art.
On the right the logo appears in black on white in a version that can be easily copied without losing definition.
The customer mentioned “stars” several times so I began with an idea I’d used for a children’s dance and theater school years ago, adopting the stars that I’d drawn a little wider than normal for extra interest, and I also began with the “shower of stars” I’d used, thought I liked the idea of using one main star, and then arranged the stars in the background so they didn’t interfere with the text. The idea began as navy blue with gold and being regal, but changed to a more “fun” approach with the bright orange and deep purple.
I reduced the number of stars in the background for the single-color logo because with too many, you couldn’t distinguish they were stars. All elements that had not had outlines did, but that works well for the white ink on purple and for the black and white.
I also realized I hadn’t posted last year’s design, which was a real hit and was hard to top since the kids LOVED it so much. So did I—in fact I thought we might use it again with new colors it was so popular, but I like this year’s too. This was pure yellow and turquoise, and looks as if you’re ready for the beach! The lines are hand-drawn, and the font is Lithos.