We just finished another 8-page newsletter for Allegheny Land Trust. I occasionally write an article for this newsletter, and I edit and proofread the copy provided by the staff. In addition, I provide photos and illustrations where needed.
The biggest task is design—the jigsaw puzzle of fitting lots of copy and detailed information into only eight pages, which never seems as if it will be enough. So much is happening in land conservation all over Allegheny County and beyond, and in this first issue of the year the big feature is the list of donors, which now covers three pages.
We had stayed with a standard color scheme for most of the years I’ve been designing, but a couple of years ago decided to change the color scheme for each issue. The letters of the title “Vistas” are filled with a photo, which had originally been a treed hillside, but now it’s one of the first decisions to determine which of my local seasonal photos I can use to describe the season and set the color scheme. In this case it was a closeup photo of cranesbill geraniums from the woods along the Nature Walk adjacent to the Panhandle Trail in Collier Township. That naturally determined the colors would be violet and olive green, one of my personally favorite combinations.
That color scheme carries through the rest of the issue for standing features such as the headers and footers on each page as well as screened areas, boxes around images, column rules and other design elements; you can also see a small version of “Vistas” at the top left and right of each page header. And in this particular issue I also screen the header image behind the “Conservation Circle”, those donors who contributed the most to the organization in the past year.
Below are four other color variations.
You can see other newsletters and materials I’ve designed for this customer on this site, from post cards to interpretive signage. For other materials I’ve designed for this customer, please visit the “graphic design and illustration” page on my website and choose Allegheny Land Trust.
Also please browse other newsletters on this site. I provide a range of services for newsletter customers, from simply the design up to and including all the writing, images and illustration plus print coordination.